Digital Footprint

Every time you go online, you leave a trail. This is your “Digital Footprint.”

It’s made up of your search history, social media posts, location data from your phone, online purchases, and even the websites you visit.

This data doesn’t just disappear. It’s collected, stored, and analysed by companies and other entities to build a detailed profile of your habits, preferences, and beliefs.

This profile can be used for everything from targeting ads to influencing your decisions.

Being aware of your footprint is the first step to managing your digital identity.